Brand Development Stories
Creating growth through local market knowledge
Supporting International Brands
Over the years, Worldaparts has supported international lighting brands from different countries, including:
- Italian manufacturers
- Spanish manufacturers
- Chinese production partners
- The leading German Importers
- American lighting groups
Finding the right Partners
Our role has included:
- adapting collections to local market needs
- developing distribution strategies
- finding the right commercial partners
- creating professional networks
- improving market positioning
Exclusivity
We represent a select number of brands on an exclusive basis. By intentionally limiting the number of partnerships we take on, we create the space and focus needed to give each brand the attention it deserves.
For the same reason, some of our partners prefer not to be publicly named, despite their strong enthusiasm and appreciation for our collaboration. Respecting their privacy and creating a sense of trust and exclusivity is an essential part of how we work.
Flexible Collaboration
We offer a flexible collaboration model: fully anonymous if desired, with outsourcing options and payment either per assignment or on a commission basis. We can provide support with or without accounting and debtor management. Thanks to our market knowledge and strong customer network, we can create opportunities for companies to reach trusted clients with minimal risk.
Rechargeable Lighting
In recent years, rechargeable lamps have become an increasingly important and relevant part of the lighting market. Wordaparts has followed this development closely and has successfully grown along with this trend.
We have also seen strong results through online platforms such as bol.com, where we have been able to sell many rechargeable lamps successfully. In addition, our own managed tables at Tica.nl have become an important place to present and showcase these products to retailers.
Rechargeable lamps are a great example of how we adapt to market developments and create opportunities for our brands, partners, and customers.
Several Brands
Thanks to the strong focus and dedication of brands such as FH Easy and Go Mobile Light, we are proud to manage one of the largest collections of rechargeable lamps in Europe. This has allowed us to build a strong position in this growing segment.
Where FH Easy and Go Mobile Light have taken a pioneering role in the field of rechargeable lighting, other affiliated and partner brands have also benefited from the momentum we created. The Italian brand Ubiqua, for example, has been able to build on the success we achieved with our German rechargeable lamps, while the American brand Currey & Company has developed a beautiful collection of rechargeable lamps aimed at high-end hospitality environments.
Please take a look at: Cordless Lighting, Portable Rechargeable Lamps | Currey & Company
and Ubiqualamps.eu
Your Partner for Fans
More Than Rechargeable Lighting , Fans are Our Expertise Too!
While we are recognised for our expertise in battery-powered lighting, our fans-collections has been an equally important part of our business for decades.
Our experience dates back to the late 1980s, when we pioneered direct sourcing from the Far East. We imported ceiling fans from Taiwan, working closely with manufacturers in Taichung, and were among the first to guide the that time young German lighting company Trio Leuchten to the right production partners in the region.
In later years, through our purchasing organisation, we supplied thousands of fans to specialist lighting retailers across Europe and beyond. We also became a trusted supplier to major retail chains, including Makro f.e.
Today, as an extension of both Elstead and Globo, we are the ideal partner for selecting the right fan for every application. Whether you are looking for a compact table fan or an elegant ceiling fan, we can provide expert advice and reliable solutions.
The ceiling fans from Elstead stand out for their exceptional build quality, durability and timeless, classic styling. Globo, on the other hand, offers an extensive collection of contemporary designs with an outstanding price-performance ratio, making modern ventilation accessible to a wide range of customers.
With more than 35 years of experience in sourcing, selecting and supplying quality fans, we combine technical expertise with a carefully curated product range that meets the expectations of today's market.
Discover Ceiling Fans at Elstead Lighting | Elstead Lighting
Ventilatoren Online Kaufen – Kühl mit Deckenventilator
Our Brands
Fischer-Honsel Leuchten
Developing opportunities in new segments, including hospitality, supported by a strong portfolio of rechargeable lighting solutions. http://www.Fischer-Honsel.de
Fischer & Honsel offers by far the largest collection of rechargeable table lamps on the market. The range has been carefully developed with the specific preferences of the Dutch lighting retail market in mind.
Almost every rechargeable lamp in the collection features a warm 2200K light colour and smooth dimming functionality, creating the cosy atmosphere that Dutch consumers appreciate.
Beyond the extensive assortment, Fischer & Honsel is known for its outstanding product quality and reliable product availability. Efficient logistics and excellent stock management ensure that retailers can count on consistent supply.
Every year, the Fischer & Honsel Lichtwoche is a true highlight of the season. It brings together customers and partners in a relaxed atmosphere, complemented by excellent hospitality and catering, making it both a successful business event and an enjoyable experience.
With a history spanning almost 200 years, Fischer & Honsel combines tradition, innovation and reliability, making it one of the most respected names in decorative lighting.
HerzBlut Leuchten
Long-term market development focused on building a sustainable position for a brand with a strong identity around natural materials and design.
Globo Lighting
is one of Europe's leading lighting companies and has been successfully serving the European market for almost 30 years. Today, Globo ranks among the top three lighting suppliers in Europe. While the brand has achieved outstanding success across the continent, the Netherlands has remained one of the last markets with significant untapped potential.
Recognizing this opportunity, Globo approached us at the beginning of this year to strengthen its position in the Dutch market. We are convinced that together we can unlock that potential.
Our first priority has been to gain a clear understanding of the specific requirements of the Dutch lighting retail market. This involves both technical expertise and a commercial strategy tailored to the local market, including support for online activities with key retail partners such as Maxeda.
Our mission is to introduce Globo to the right partners, build a strong distribution network, and provide hands-on support throughout the process. This is a true partnership: we help Globo navigate the Dutch market while ensuring that retailers receive the service, knowledge, and commitment they expect. That two-way collaboration is the key to long-term success.
With nearly three decades of continuous growth, Globo has consistently set ambitious goals, including reaching the €100 million annual turnover milestone. We are confident that, with the Netherlands becoming an integral part of Globo's European strategy, this target will not only be achieved again but exceeded in the years ahead.
The future of Globo in the Netherlands has only just begun and we are proud to be part of that journey.
Buschwerk
Supporting a brand with a clear identity around high-quality wood and authentic interior design.
Ubiqua Lamps
Because Ubiqua originally offered a compact and carefully curated product range, my son David was able to manage the brand on his own during its early years.
Today, we have joined forces. With the full support of our experienced team, David can now focus on expanding the Ubiqua brand throughout the Netherlands and Belgium.
By combining Ubiqua's innovative product portfolio with our decades of market knowledge, logistics, sales network and customer support, we are creating a strong foundation for sustainable growth. Together, we are committed to making Ubiqua an even more prominent name in the lighting market across the Benelux.
As their exclusive distributor now, we handle the importation, invoicing and all administrative tasks in-house. We have set up their official website, www.ubiqualamps.nl.
With our in-house accounting department, we can help other foreign companiesas well taking over their bookkeeping. This includes also accounts receivable management.
Neuhaus Lighting Group
Since 2013, Worldaparts Interiors has supported the development of Neuhaus Lighting Group in the Dutch market.
Through collection adaptation, market focus and the right commercial approach, the brand became significantly stronger positioned within the Netherlands. Back in 2013, Neuhaus just offered only brass and chrome finishes, and the lowest available colour temperature was 3200K. Many of the luminaires were not even dimmable.
Through our influence, the product range evolved significantly. We helped introduce matte steel finishes, followed later by black finishes, reflecting changing market preferences. We also played an important role in the development and successful adoption of the electronically height-adjustable feature of the Pure collection, which has since become one of its defining strengths.
On our own initiative, we terminated the relationship in early 2024 after having increased turnover seventy-fold
Quintiesse
Introducing a collaboration of at least 9 American lighting and 2 Canadian lighting companies through positioning, communication and social media visibility.
This group came to us beginning of 2026 and for Quintiesse we actively seek to establish contact with professional lighting designers and interior architects who specialize in high-end and more exclusive ranges. Launched recently the Instagram-profile Quintiesse.nl
Eurofase is one of these Canadian brands we work with.
Elstead Lighting
Developing the right market approach through target group selection, online partnerships and building relationships with interior professionals. Elstead also offers fans in more classic styles.
On behalf of Elstead, we hosted clients from the Netherlands, Belgium and beyond at the most recent Light and Building trade fair, and ensured a successful follow-up. http://www.Elsteadlighting.com
Fredrick Ramond
A chic brand and fashionable with a strong focus on modern elegance and luxurious details.
It goes without saying that we do not envisage mass distribution for them and that brand image is more important than revenue growth.
Currey & Company
They work with highly skilled artisans and creaftspeople to manufacture their products.
We are looking for the right partners for them, partners who know how to create the right atmosphere in a setting where Currey & Company can truly shine in all its exclusivity
Other brands that we are allowed to mention and which have placed their trust in us are:
Accord Lighting, Alora, Arteriors, Feiss, Hinkley Lighting, Kichler, Go Mobile Light and FH Easy.