Building successful lighting brands in the Netherlands & Belgium
Worldaparts helps international lighting manufacturers successfully develop their business in the Dutch and Belgian markets.
Since 1996
Since 1996, we have been connecting innovative lighting brands with the right customers, distribution partners and professional networks.
We do not simply introduce products. We create market opportunities.
Activation of Sales
Through strategy, positioning, distribution, sales activation and long-term market development, we help brands achieve sustainable growth.
Always in close consultation with our partners.
Translate into Succes
Worldaparts acts as an extension of your company in the Netherlands and Belgium.
We understand international brands and we know how to translate them into local market success.
In that respect, we speak our partners’ languages.
Left or Right, entering a new market requires more than a good collection.
It requires:
- market knowledge
- the right positioning
- the right sales channels
- strong relationships
- professional follow-up
so you need to have the right partner and a light partner.
The L/R ight Partner
Every Brand
Every brand has indeed its own potential.
We analyse where your collection fits best and define the right strategy for your target market.
Targeted Sales
A successful brand needs the right people approaching the right customers.
Worldaparts works with professional account managers.
Retail
- DIY & building markets
- online retailers
- lighting specialists
Professional Markets
- lighting designers
- architects
- interior professionals
- project developers
Hospitality
- hotels
- restaurants
- hospitality projects
Focus on:
- market opportunities
- positioning
- target groups
- distribution structure
- commercial approach
What we do
The Netherlands and Belgium are close geographically, but different in purchasing behaviour, distribution structures and customer expectations.
Our experience allows us to create a dedicated approach for each market.
We connect brands with the channels where they have the highest potential.
Worldaparts offers flexible cooperation models. Depending on your needs, we can support your brand through:
Representation Building awareness, creating opportunities and developing relationships.
Distribution Management Managing sales channels, customers and commercial growth.
Import Partnership Taking responsibility for the local market, including import and distribution.
For selected brands we act as a long-term partner, ensuring continuity and growth in the Netherlands and Belgium. From temporary support to long-term partnership.
Some brands need support during a specific phase:
- launching new collections
- entering a new market
- restructuring their approach
Others are looking for a permanent partner. Worldaparts can support both. We can step in for a project or become your long-term local market organization.
International Fairs
Lichtwoche Sauerland - Light + Building Frankfurt - Maison et Objet Paris
For our clients, international trade fairs such as Lichtwoche Sauerland and Light + Building in Frankfurt are highly relevant and valuable platforms. We are also consistently present at both the spring and autumn editions of Maison et Objet in Paris.
Through these international events, Worldaparts actively connects clients and partners with each other, creating valuable opportunities for collaboration. These introductions often lead to successful business relationships and are particularly effective for establishing the first contact.
Worldaparts takes care of the complete process: from arranging invitations and sending reminders to making personal introductions and providing on-site support during the event. If desired, we also assist in preparing and finalising orders , whether this concerns an initial project order for a new installation or a valuable repeat order from an existing relationship.
Your Team
Our staff are well known to your target audience. They have a proven track record and, without exception, are all passionate about beautiful lighting collections.
Karin
Mulder
Sales
Karin is our workaholic; she loves little shops, is at home everywhere, and is always a welcome sight. She inspires others, naturally contributes ideas and simply processes the order. All this is always done with mutual respect.
Although lighting is only a small part of her offering, her true focus is on luxury tableware, pots, and pans. Nevertheless, she would be a valuable and complementary addition to Worldaparts.
Vince
Daniels
Droppery
Vince is always there to support us and plays an important role in managing www.Droppery.io. Through this platform, we connect with the websites of the future. Vince supports this process, keeps everything up to date, and takes the first steps in building relationships with this important target group.
Vince has also proven himself to be an excellent host and salesman during Lichtwoche.
David Bruining
Ubiqua
David is responsible for Ubiqua and has played a key role in building and developing Ubiqualamps.nl. He is responsible for strengthening the brand’s authority and positioning, creating a foundation that also benefits other websites for example HelloChair and Straluma.
David also provides valuable support for www.Quintiesse.nl and the social media channels, helping to strengthen the online presence and communication of the brands.
Albert
Daniels
Sales
Albert is our only full-time team member and is continuously working towards tomorrow, with a strong focus on sales and building the future of our business. He is able to do this because he receives great support from his sons and from TTP Concepts.com , creating a strong foundation around him.
With many years of experience in the decorative lighting industry, Albert understands the market.
Kacper Gora
Elstead Lighting
If there is one person who keeps everything moving behind the scenes, it's Kacper. As my right-hand man at Elstead and my go-to person for Quintiesse, he is an invaluable part of the team.
Working in our internal sales department, Kacper is known for his speed, accuracy, and customer-focused approach. Whether it's processing orders, coordinating deliveries, or finding solutions for our customers, he always gets the job done with efficiency and a positive attitude.
On a more personal note, Kacper could almost be my son—or at least that's what I like to joke about. I think he looks remarkably like my own son, although Kacper insists it's actually his brother who does. Personally, I think his brother looks more like... well, Kacper. It's a never-ending debate, so perhaps he's a long-lost son after all.
Family resemblance or not, one thing is certain: he's a pleasure to work with, and I couldn't imagine the team without him.
Alexander Emminger
Globo Leuchten
Alexander is my trusted partner at Globo Lighting and someone I can always rely on. Over the years, he has become accustomed to handling large-volume orders, yet he has remained refreshingly humble and approachable.
A true Austrian at heart, Alexander is passionate about sports and an exceptional skier. When it comes to skiing, there is absolutely nothing I can teach him. Helping him become just as competitive when serving our Dutch customers? Now that's something I like to tease him about—and I have to admit, he's more than capable of rising to the challenge.
Whether it's DIY retailers, lighting specialists, or online businesses, Alexander understands their needs and knows exactly how to support them. His experience, dedication, and calm professionalism make him an invaluable partner for both our customers and our team.
Peter Schneidersmann
Fischer & Honsel
If there is one person who defines kindness, it's Peter. I genuinely believe they don't make people any nicer than him. No matter the challenge, Peter remains calm, accommodating, and unfailingly friendly. He bends with the wind without ever compromising his positive attitude.
As our trusted partner at Fischer & Honsel, Peter is our go-to expert for rechargeable lighting. His knowledge of battery-powered luminaires is second to none, and he has been the driving force behind bringing high-quality rechargeable lighting solutions to our customers.
Peter is always exactly where you need him to be, always available, and always willing to help. Whether he is supporting his own colleagues or assisting our customers, he does it with patience, professionalism, and genuine care.
Working with Peter isn't just easy, with his Enablement and Tenacity it's a real pleasure.
Freddy van den Oetelaar
Sales
Experience, determination, and an unwavering commitment to his customer, that's Freddy in a nutshell.
Freddy is a true sales professional. He knows the market, understands his customers, and isn't afraid to be tough when the situation calls for it. But that toughness always serves one purpose: standing up for his customers and going the extra mile on their behalf. That's exactly the kind of partner you want on your side.
Our award for Best Field Sales Manager couldn't have gone to anyone more deserving. Freddy has earned that recognition through years of dedication, hard work, and outstanding results.
His focus is Belgium, where he supports customers who value strong brands, reliable partnerships, and expert advice. For those brands that appreciate that. Outdoor lighting is his specialty, and whether it's a garden centre or another retail partner, Freddy knows exactly what it takes to build lasting relationships and successful business.
Erik Jansen
Our Trusted Advisor
Erik is our trusted advisor and one of the true pioneers of selling lighting online. He founded Lampenlicht and later QLF Brands, building businesses that have inspired many in the industry. His success ultimately led to the sale of Lampenlicht to Lampenwelt, now Europe's largest online lighting retailer.
Over the years, we've had the privilege of advising each other, and it's fair to say those conversations have paid off for both of us.
We've also spent countless days traveling through China together, visiting factories, meeting suppliers, and learning the business from the ground up. We made a strong team, and the best Chinese manufacturers always welcomed us. We valued professionalism above all else, and over the years we learned to separate the wheat from the chaff, building relationships only with suppliers who shared our standards for quality, reliability, and long-term partnership.
Since selling his companies, Erik has remained just a phone call away whenever we need him. His advice doesn't come entirely free, though—it usually costs us a couple of fine cigars, a good glass of cognac, and a dinner of no fewer than seven courses. Every bit of it is worth it.
Erik has retained the wisdom, sharp insight, and entrepreneurial spirit that made him so successful, and I owe him a great deal. His guidance has had a lasting impact on both me personally and our business.
300+
Satisfied Customers
120+
Successful Campaigns
20+
renowned international brands